Week 13: Message Testing

This week’s readings focused on two examples detailing how messages are tested with the public.

The first article discusses the details on consumption of sugar-sweetened beverages among adults. By doing surveys the study demonstrated the relationship of knowledge on the nutritional facts of the consumers. Sugar-sweetened drinks are often on the lower end of the pricing scale and often consumed the most. The users who were able to provide sufficent information on their daily caloric intake tended to be on the low end of consuming these  sugar-sweetneded beverages.

The second article on message testing detailed how the design of a website can affect different customers online habits. The behavioral difference between Canadian and Chinese students were studied. What works for one culture may not work for others as displayed in the users behaviors and interactions on various sites tested.

With these comparison presented to me I found it quite interesting to see how messages are perceived based on the design.



What are some of the best practices that you plan on implementing in your future designs?

Have you ever taken cultural experiences into considerations when designing a site?


7 thoughts on “Week 13: Message Testing

  1. For best practices, it’s hard to say exactly, because I think it could depend on the target audience, the type of campaign, the size of the audience, etc. But overall, I think the points Kelly brought up in her presentation about choosing the topics that are generally accepted (for example, happiness), would be excellent places to start. If a campaign then falls outside one of those topics into a realm that could be controversial, message testing would be really important.

    I haven’t really thought about those big differences in cultures up to this point, but as I grow in this field, I will most definitely take that into consideration.


  2. In the future, I plan on definitely being more in tune to culture. I try to do research on subjects before making a site so expanding this to be more culturally in tuned sounds like something I should do. Also, taking more time to wireframe and prepare before actually starting a site is something I plan on making a priority.

    And when building sites before I have thought about culture but not really designed specifically with that in mind. It’s definitely something I’m going to start doing though.


  3. In the future, I definitely plan to test the messages with people outside of ‘the bubble’ of people I am working on a project with.

    There are definitely cultural issues that need to be kept in mind when working on a site and the different messages that will be displayed on it. For example, in Miami, there are a lot of different Latin cultures that are here from all over Central, South America + the Caribbean. If you wanted to post a message in Spanish, you would have to ensure that it made sense to all of those different backgrounds, because one word in one country might have a completely different connotation in another. Considering that Miami is a LatAm hub, I would definitely have to be mindful of that on future projects.


    • Hi Tina,
      I can imagine the confusion sometimes. I see a lot of digital agencies now based out of Miami representing big national brands and creating a lot of campaigns geared to Latin America.


  4. I think having appropriate content designed for the different markets is essential. There are many ways to phrase the same message and knowing which content to show is a good place to start. This method is inconvenient since content isn’t the easiest thing to make. Aside from that, I think that keeping in mind that others will see your content differently will help with the overall design.
    I have not had to take cultural experiences into consideration yet, but it is a thing to think about.


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