This week’s readings focused on two examples detailing how messages are tested with the public.
The first article discusses the details on consumption of sugar-sweetened beverages among adults. By doing surveys the study demonstrated the relationship of knowledge on the nutritional facts of the consumers. Sugar-sweetened drinks are often on the lower end of the pricing scale and often consumed the most. The users who were able to provide sufficent information on their daily caloric intake tended to be on the low end of consuming these sugar-sweetneded beverages.
The second article on message testing detailed how the design of a website can affect different customers online habits. The behavioral difference between Canadian and Chinese students were studied. What works for one culture may not work for others as displayed in the users behaviors and interactions on various sites tested.
With these comparison presented to me I found it quite interesting to see how messages are perceived based on the design.
What are some of the best practices that you plan on implementing in your future designs?
Have you ever taken cultural experiences into considerations when designing a site?
This weeks topic on aggregation of content touched on the rapid emergence of online aggregators which has pretty much revolutionized the way that content is delivered.
The article “Spain set to introduce new law against aggregators” touched on a touchy subject about the ethics of aggregation and issues with linking to stories today. The legislation introduced in Spain is set to prevent aggregators from reproducing content without payment. On one hand aggregators present collected information to a wider audience giving many smaller news sites some exposure. On the other hand news sites have been complaining that they do not get the appropriate amount of click through to their sites and aggregators have prevented their growth.
The Chicago Tribune article “Media, old and new, takes heat for Boston coverage” showed how easy prominent journalist and news sites can be misinformed and circulate wrong information. Social media sites came under fire for rushing to judgment when a wrong suspect was named in the Boston marathon bombing. This gave a poor reflection and hindered the search in a tragic situation.
Reddit has launched an etiquette guideline for journalists to provide a proper way to respect the community when sourcing content. The issues with image credits and hot linking were also common complaints which Reddit tried to addressed.
The Winterberry Group white paper provided an in-depth report covering a shift in marketing that is now being based off “ Big Data” or the massive amounts of information now being generated. Marketers are able to optimize their information to deliver more efficient ads.
Questions to the readers:
Do you currently use any news aggregators?
Do you believe that aggregators should have to pay for reproducing content?
This weeks topic of reputation management struck a chord in quite a few ways for me. I tend to crowd source reviews whether its a product, place, or companies reputation. I have taken to social media before to review not only negative experiences but positive as well. This has helped me to resolve previous issues and also share the same feedback from others in my circle. The adweek article by Lucia Moses presented an infographic with the top 5 reasons U.S. based internet users use social media for customer service.
No matter the size of your business your online reputation is one of the most critical elements for continued success. A bad review, rant or blog post can result in a negative effect for any business. Tracking tools are now more than ever prevalent and used to measure the sentiment of posted articles, comments or feedback from an online audience.
Customer Service: The Missing Link
The next two articles “Online Reputation: The Only Asset Worth Protecting” and “Reputation Management is Becoming Increasingly Important For Businesses & Individuals” further demonstrated the rise and use of reputation management companies to remove negative online impressions and control the digital footprints of their clients. A customer who feels that they have received bad treatment or did not get value for their money often screams the loudest online.
The increased use of social media sites such as Facebook and Twitter and review sites such as Yelp, Trip Advisor and Amazon have created a platform for users to share positive and negative experiences online.
Reverse SEO has been used often to improve results by pushing negative pages further down the search results and push positive or neutral results higher up the page. It was noted that 94% of people never click on a link past the first page meaning that it is important to ensure that the majority of the search results on the first page of search engines is positive.
Questions to the Readers:
Has social media affected the way you view a certain business?
Have you ever boycotted a company based on online reviews?
Have you ever managed a corporate social media account or responded to complaints by online users?