Many big brands have created and are now focused and armed with experts creating and monitoring their social media strategies. Even the University of Florida has dedicated an entire Masters degree to the Social Media field. This weeks readings touched on several topics and ideas that creatives can find resourceful.
Shane Kite’s article Social CRM’s a Tough, Worthy Goal, broke down a case study on Bank of the West and a promotion they ran to open new accounts. Social media sites and blogs brought in the most new customers which proved social media has clearly defined a spot in marketing efforts of any brand trying to reach expand on their audience.
The Effective Social Media Analytics article by Danny Bradbury, described the collection of data and how users are creating a digital foot print with every post on social networks. Tools for measuring engagement success were touched upon and is something I am using in my work environment as well.
Effects of the Recession on Public Mood in the UK was a great read on analyzing the public’s sentiments and gauging their reactions at various times. At my job I use tool that we subscribe to called “Meltwater” news. It is a PR tool used for brand management and crisis management as well with a tool that can gauge how positive or negative certain news articles released or blog, forums and other social media postings.
My first hand experience has seen that the growth and opportunities to engage with our customers or potential clients are abundant. Engaging with them on social platforms can build a greater relationship.
Have you ever used any tools to measure your social media engagements? If so what tools do you prefer?