Is there a science to how we view things? This weeks readings covered topics on how eye tracking has been implemented within various platforms over the past two decades. While there are various ways that humans collect information, the way our eyes see and process information has been the most complex but important one.
For years scientist, designers and other stakeholders have been trying to implement analyzed data with the thoughts of improving a users experience. The first article that I read New Poynter Eyetrack research reveals how people read news on tablets provided details on how people were either intimately involved with a tablet screen while reading or detached while reading. I found this article very interesting and I myself tend to fall under the detached category.
The Economist.com article The eyes have it gave an overview with examples of how eye tracking can do much more than be used for research. As the cost of Eye-trackers have come down prototypes of video games or even television sets have been unveiled showing how a viewers gaze can control the device. The technology has been used as well for paralyzed people to operate wheelchairs or as a form of safety to keep drowsy drivers awake.
The Article from UX Magazine Eye Tracking and Web Usability: A Good Fit? broke down certain instances such as the ketchup bottle in the fridge example where often times we are starring at something right in front of us but the item is overlooked. Eye tracking would measure this as a something we saw which would prove to be the wrong result.
Desktop, mobile, and tablets are still a relatively new field where many methologies are still being established. Search engine could also use data to see what information is relevant when a user is searching. For the time being eye-tracking will continue to be a trending topic and as cost continue to drop more opportunities may come forward.
Do you find yourself to be more of an intimate or detached user with a tablet?
Do you think eye-tracking has real value as a research tool for website viewing and ad placements?